Writing Website content

Content makes the difference

In spite of computers and internet taking over we still love words. Don’t we?Content writing for a website is quite challenging. While launching a website, content is what matters. The HTML and technical stuff matter for the design. But there is no substitute for words. Even a good professional writer falters while writing content which appears on a website.

Write what is required by people (Marketers and Customers) – Writing what is required is the most important part of the question – how to write website content. 

  • Get hold of topic -Before writing anything, get a hold of the topic. The topic should be relevant and engaging. Just think what you would be searching about the topic. This will help to get a fair idea about the content.
  • Use Analytic Tool – Use Google analytics to get the right keywords to be used. Analytics helps to know what the online population is searching.
  • Keyword density – Keeping in mind the keywords density will help develop content that people are searching for. The content which is thus made will help the website to gain popularity. This will help the company to increase profits in their area.Make a Plan before starting – Having the whole lot of topics can be quite overwhelming. A bit of planning helps to overcome the anxiety.
    • Break into small parts – First step is to break down the whole project into small parts. A website will consist of many pages and each page has to be dealt in a different manner. “Home” page is different from “Contact Us” page.
    • Focus on the main Idea – While developing content focus should be on the idea which is central to the creation of the website. The main idea is to be broken down into sub ideas. Each paragraph should have creativity, inviting the visitors.
    • Placement of pages – The concluding part is to decide which content goes where. Organizing the content in an engrossing way will help the site become easy to navigate.

 

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